Website SEO Content Writing in the Online Sphere
The SEO world is constantly evolving and introducing new ranking signals and algorithms which dictate how well your online business model does on the internet. It is extremely important to keep an eye out for all the new trends and technologies if one wants to run their online business successfully. Website SEO Content Writing is one of the most important factors that need to be accounted for. And this isn’t our personal opinion but what Google says. According to Google and many online marketing gurus like Matt Cutts, Neil Patel, Avinash Kaushik etc, “Online marketing is all about content”. It is the businesses’ content strategy that has become the deterministic factor for its success or failure. And we understand that Website SEO Content Writing is not something everyone has excellent command over. So we decided to help you by providing some guidelines for writing SEO web content.
There are a number of factors that determine whether your content is SEO friendly or not. And if you really want to stay at the top of search results, you cannot afford to miss out on any one of those factors. I have broken those ranking factors down in 6 categories that will help you write better SEO content for your website:
Originality is the Key – Being an SEO Content Writer, it is almost criminal to not know how important originality of the content is. It is the first thing that the crawler looks for and penalizes the website if it detects any copied content from one or multiple sources. So if you cannot come up with enough original ideas for writing an original piece of SEO Content, you better be extremely good at paraphrasing. And if you do use any quotes from any other author, be sure to give them credit. You don’t have to hyperlink the original post but do mention the name of the author and the source whenever you decide to borrow anyone else’s content. And after you are done writing the content, always check it online for plagiarism. There are a number of free and paid online tools available for you to check the originality of your work.
Research and Profile Your Audience – When you are writing SEO optimized content, it is not merely for targeting a particular rank on Google search. It might be the end goal but in order to achieve that ranking goal you have to engage people, draw their attention towards your content, get people to share your content with their friends etc. These micro objective, if planned and executed properly, help you spearhead towards your macro goal. Therefore, robotic content won’t really help you much. The idea is to make it look natural and appear interesting to the audience it’s written for. This calls for deeper research into the target market and understanding of the audience. You can use the HubSpot customer profiling model for that. Once you have created the profile of your prospective customers, write SEO content for your website keeping in mind that profile.
Focus on your Keywords – That does not mean that you start to stuff the keywords into your content but do try to build your SEO Website content around the keywords you are targeting. There are usually one or two primary keywords and up to three or four secondary keywords that are the point of focus in one piece of content. But there is no hand and fast rule for this. The number of keywords addressed on one page largely depends on the length of the content. The important thing to bear in mind is that you should have a targeted approach when using keywords and make sure the keywords that you use on one page are relevant to each other.
Don’t Sell, Educate! – Before you start writing the content for your website you have to understand the intent of the person coming to that particular page of your website. He could be in different stages of the marketing funnel. But as for people searching the internet, they are mostly in the top wide part of the funnel. They are not instantly looking to buy a product but to gather information that would help them make a purchase decision. And the fact that you are offering them content to help them make up their minds, establishes your authority in the market. And of course you can use call-to-action images or buttons on the side of your text that will lead them to the purchase page, if they’d like.
Don’t miss out on Conversion – As I mentioned earlier, Call-to-Action is an integral part of your Website’s SEO content. In most cases you don’t know for sure, what stage of the marketing funnel your visitor is in. Although, more than 70% of the time, they are just window shopping, there is always a chance that they are looking to purchase the product right away. And it won’t be smart to miss out on any conversion opportunity. Therefore, you should identify soft sell spots in your content and place calls-to-action accordingly. It could be placed after every fold of the page within the content or on the right hand side panel of the page where the readers can easily see it.
Always Tag your Headings in SEO Content – If you are using a CMS like wordpress, always remember to use the appropriate heading tags for all the headings. And if you are using plain html, you should know how to use H1 and H2 tags. Google gives a lot of importance to these tags. That is why it is recommended that you break your SEO Website Content into at least 2 or 3 headings. Not only it makes it easier for the reader to scroll through the text and locate what they are looking for, you can also use more keywords within those headings and target them specifically. And more well-structured the website SEO content writing is, easier it will be for the Google crawler to understand and index it.
Still not sure if you can write your SEO website content? Well, we can help you not only write good content but also publish articles and blogs for you all over the internet. We have an amazing team of Website SEO Content Writing experts. Whether you are a new business or a small local company, if you want to build a strong presence on the web and start capitalizing on the millions of people looking for products online, you are at the right place. Not only we simply write SEO content for our clients but also perform the audit of their website, if they want us to, and identify areas where they should focus on in terms of content to generate traffic on their website. So why go through all the hassle when you have such as amazing and affordable solution in the market.